Boutique law firm
8 → 20
monthly enquiries
Fix a slow, unfocused site and run tightly-themed Google Ads for high-intent searches like “family solicitor near me”.
Approach & results
How we turn spend into growth.
We are a new agency with a senior team and a disciplined method. Here is exactly how we drive results, what good looks like, and an honest offer for our first clients.
The method
Four levers, pulled in order.
Every engagement follows the same sequence — fix what leaks before spending more to fill the top.
01
Find the leaks
We audit your funnel, ad accounts, and site to see exactly where enquiries and spend are being lost.
02
Fix the funnel
We optimise the site and landing pages so more of the traffic you already pay for converts.
03
Drive qualified demand
Then we scale Google and Meta — pushing volume into a funnel that is ready to convert it.
04
Compound it
Email, automation, and AI capture what does not convert first time and bring customers back, so results build month over month.
What good looks like
Illustrative scenarios.
Example models of how the method plays out, built from industry benchmarks to show the shape of the opportunity. These are illustrations, not past clients.
Accounting practice
−40%
cost per lead
Restructure Meta campaigns and add nurture email flows so leads convert instead of going cold.
Consultancy
3×
demo bookings
Rebuild the landing page around one clear action and drive targeted LinkedIn traffic to it.
Illustrative examples for explanation only. Not based on specific past clients. Your results will vary.
Grounded in the numbers
Why the method works.
The approach is not opinion — it is built on well-established industry data.
$36
Email’s average return
Email marketing returns about $36 for every $1 spent — the highest-ROI channel, and one most firms barely use. (Industry benchmark)
7%
Speed equals conversions
Every one-second delay in load time cuts conversions by roughly 7%. Faster sites simply earn more. (Industry benchmark)
15%
Focused pages convert
High-intent landing pages convert around 14.8% versus a ~3.1% site average. The page matters as much as the traffic. (Industry benchmark)
$92
Where the waste is
Businesses spend about $92 attracting traffic for every $1 spent converting it. We rebalance that. (Industry benchmark)
Be one of our first case studies.
We are taking on a small number of founding clients at a launch rate, in exchange for a testimonial and permission to share the results we build together. You get senior work and a great deal; we get our first proof. When the spots are gone, they are gone.
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